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Meet the Team

Meet the Owners

The roots of South Mountain Memory Care run deep in the Lehigh Valley.  Founders Billy Wall, Joe Cimerola, and Joe Bubba have come together to create the first privately-owned, standalone “Small-House” designed memory care community in the Lehigh Valley.

Billy Wall is the current owner of AP Houser and Valley Builders, two esteemed companies with history dating back to 1912. Bill grew up in the family business working alongside his grandfather, Sam Landis, Sr., until illness sidelined the patriarch. Bill took the reins and continued to build on the success of the organization as a legacy to his grandfather. It is these community ties and dedication to his grandfather’s memory that have led Bill to build a community where loved ones could have peace of mind, knowing their elders will receive proper care.

LifeCare Holdings, LLC, was founded in 2001 by Joseph Cimerola, President and CEO. Joe brings over 35 years of extensive CEO experience in the non-profit health care sector and demonstrated leadership experience and success in the private for-profit health care sector and senior living market.

Joseph Bubba is one of Fitzpatrick Lentz and Bubba’s Law founding members. His concentration is focused on physician-hospital relationships and physician practices, and he represents several health care facilities and staff matters. Joe also has a background in corporate and business practice regarding land transactions, mergers, and acquisitions.

Meet The Team at South Mountain Memory Care

South Mountain Memory Care is staffed with experienced and compassionate professionals. We encourage families of residents, prospective residents, caregivers, and others, to reach out directly to our team. Click the contact’s name to email them directly.

Megan DePalma, PCHA, Certified Dementia Practitioner

Executive Director — Email

Megan has been a part of SMMC since it’s opening in 2018. First, leading the community’s business operations before taking on the role of Executive Director in 2019. A native of Emmaus, Megan is thrilled to be a part of bringing personalized, compassionate care to the community where she grew up. Megan’s background in Human Resources and Business Management has allowed her to create a culture of excellence for the team at SMMC. Megan resides in Macungie with her husband, Dan, their son, Cayden, and daughter, Kendall. She enjoys vacationing in Avalon, NJ, during the summer.

Jody Graham, LPN, PCHA

Director of Wellness — Email

Jody has been a nurse for over 20 years. She began her career as a Med-Surg nurse, then transitioned into the senior living industry. Jody enjoys senior living because it allows her to spend time with residents and hear all the stories residents share about their lives and past experiences. When Jody is not at SMMC, she enjoys being outdoors and traveling with her husband, reading, and spending time with her 2 children and 2 grandchildren.

Alyx Santone, CTRS

Community Enrichment Director — Email

Alyx was born and raised in the Allentown area and is a graduate of Temple University with a degree in Recreational Therapy. Alyx’s background allows her to help residents rebuild skills, improve mood, boost their quality of life, and strengthen social connections. Alyx is looking forward to bringing the knowledge and passion that she gained over the years to ensure each resident lives a more fulfilling life. When Alyx isn’t working at SMMC, she enjoys hiking, trying new restaurants in Philly with friends, watching Philly sports teams, and hanging with her family.


Careen Steele, Certified Dementia Practitioner

Marketing & Admissions Director — Email

Careen has been working in the senior living industry since 2020 and has a passion for helping families navigate through the challenging process to find the right community and resources for they and their loved one. Her diverse marketing and sales background has brought her to the highlight of her career, as Marketing and Admissions Director for South Mountain Memory Care. She feels very blessed to be a part of a compassionate, caring team who go above and beyond in the care of all of their residents. Outside of SMMC, Careen enjoys gardening, spending time with her family, and traveling to anywhere with a beach!

Portrait Photography by: Jaime Livingood Photography

"When I graduated from college, my main goal was to find a community to begin my career that truly valued and cared for the residents, understands the importance of activities, works as a team, and appreciates their employees. After interviewing at multiple communities, it was very clear that South Mountain focused on all of those. They always go above and beyond for our residents and it is very clear that they make a positive impact on them day in and day out."
Alyx Santone, CTRS
Community Enrichment Director
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