owners1A Family Tradition

The roots of South Mountain Memory Care run deep in the Lehigh Valley.  Founders Bill Wall, Joe Cimerola, and Joe Bubba have come together to create the first privately owned standalone "Small House" designed memory care community in the Lehigh Valley.


Bill Wall is the current owner of AP Houser and Valley Builders, two esteemed companies with history dating back to 1912. Bill grew up in the family business working alongside his grandfather Sam Landis, Sr. until illness sidelined the patriarch. Bill took the reins and continued to build on the success of the organization as a legacy to his grandfather. It is these community ties and dedication to his grandfather’s memory that have led Bill to build a community where loved ones could have the peace of mind that their elders will receive proper care.

LifeCare Holdings, LLC was founded in 2001 by Joseph Cimerola, its President and CEO.  Joe brings over 35 years of extensive CEO experience in the non-profit health care sector and demonstrated leadership experience and success in the private for-profit health care sector and senior living market.

Joseph Bubba is one of Fitzpatrick, Lentz, and Bubba's Law founding members.  His concentration is focused towards physician-hospital relationships and physician practices and represents several health care facilities and staff matters.  Joe also has a background in corporate and business practice in relation to land transactions, mergers, and acquisitions.  


Our Team at South Mountain Memory Care

South Mountain Memory Care is staffed with experienced and compassionate professionals. We encourage families of residents, prospective residents, caregivers and others to reach out directly to our team. Click each contact's name to email them directly.  



Megan copyExecutive DirectorThis email address is being protected from spambots. You need JavaScript enabled to view it., PCHA, Certified Dementia Practitioner

Megan has a background in Human Resources and Business Operations. A native of Emmaus, Megan is thrilled to be a part of bringing personalized, compassionate care to the community where she grew up. If you are looking for a tour, Megan will be happy to show you around the beautiful new community and answer all of your questions.  When Megan is not at work, she enjoys spending time at the beach in Avalon, NJ with her husband and son, Cayden.



daveDirector of Food ServicesThis email address is being protected from spambots. You need JavaScript enabled to view it.

David comes to us with a vast culinary background.  He attended and graduated from the Culinary Institute of America with 2 degrees, one in culinary and the other in baking and pastry.  He understands the importance of nutritional needs, variety, and seasonal availability in using the freshest ingredients when possible. Happy Eating!







Jody Headshot

Director of Wellness - This email address is being protected from spambots. You need JavaScript enabled to view it., LPN, PCHA

Jody has been a nurse for almost 15 years.  She started out as a Med / Surg nurse and then transitioned into the senior living industry about 7 years ago.  Jody enjoys senior living because it allows her to spend time with residents and hear all the stories residents share about their lives and past experiences.  When Jody is not at SMMC, she enjoys being outdoors and traveling with her husband, reading, and spending time with her 2 children and 2 grandchildren.




Alyx Headshot

Community Enrichment Director- This email address is being protected from spambots. You need JavaScript enabled to view it., CTRS

Alyx was born and raised in the Allentown area and is a recent graduate from Temple University with a degree in Recreational Therapy. Alyx's background allows her to help residents rebuild skills, improve mood, boost quality of life, and strengthen social connections. Alyx is looking forward to bringing her knowledge and passion that she has gained over the years to ensure each resident lives a more fulfilling life.  When Alyx isn't working at SMMC, she enjoys hiking, trying new restaurants in Philly with friends, watching Philly sports teams, and hanging with her family.